Privacy & cookie policy
BASIC INFORMATION ABOUT DATA PROTECTION
Data Controller:
Mares Solutions Menorca, S.L.
CIF: B22509731
Address: Plaza Explanada, 26, 4A, 07703 Mahón
Email: info@solutions-mares.com
Telephone: +34 623 933 631
In compliance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (GDPR), and Organic Law 3/2018, of 5 December, on Personal Data Protection and guarantee of digital rights (LOPDGDD), Mares Solutions Menorca, S.L. informs website users about its policy regarding the processing and protection of personal data.
PRINCIPLES APPLIED TO DATA PROCESSING
In the processing of your personal data, the controller will apply the following principles that comply with the requirements of the GDPR:
- Principle of lawfulness, fairness and transparency: The controller will always require consent for the processing of your personal data, which may be for one or more specific purposes about which you will be informed beforehand with absolute transparency.
- Principle of data minimisation: The controller will request only the data strictly necessary for the purpose or purposes for which it is requested.
- Principle of storage limitation: Data will be kept for the time strictly necessary for the purpose or purposes of processing.
COLLECTION OF PERSONAL DATA
The controller obtains the personal data that will be processed through:
- Contact forms available on the website.
- Email communications.
- Telephone communications.
- Face-to-face meetings for the provision of real estate services.
- Cookies and tracking technologies installed on the website.
PERSONAL DATA COLLECTED
The personal data that may be collected includes:
- Identification data: name, surname, ID card/NIE.
- Contact details: postal address, email, telephone.
- Data related to property searches: budget, location preferences, type of property.
- Professional information when relevant to the provision of the service.
- Navigation and online behaviour data: IP address, browser and device data; Pages visited, browsing time; Interactions with the website; Unique cookie identifiers; Conversion data and advertising effectiveness.
PURPOSES OF PROCESSING
Personal data will be processed for the following purposes:
- Management of enquiries and requests: Responding to enquiries made through contact forms
- Provision of real estate services: Search, purchase and renovation of properties in the Balearic Islands
- Commercial management: Sending information about properties and services
- Communications: Telephone and email contact for service follow-up.
- Web analysis: Measurement of traffic and user behaviour through Plausible Analytics.
- Personalised advertising: Displaying relevant advertisements through Google Ads and Meta Ads.
- Remarketing: Showing advertisements to users who have already visited our website.
- Conversion measurement: Evaluating the effectiveness of our advertising campaigns.
LEGAL BASIS FOR PROCESSING
The legal basis for processing your personal data is founded on:
- Consent of the data subject (Article 6.1.a GDPR): For sending commercial communications.
- Performance of a contract (Article 6.1.b GDPR): For the provision of real estate services.
- Legitimate interest (Article 6.1.f GDPR): For responding to enquiries and managing the commercial relationship.
COOKIES AND TRACKING TECHNOLOGIES
Our website uses the following technologies:
Plausible Analytics:
Purpose: Anonymous web traffic analysis.
Type: Does not use cookies, privacy-friendly.
Legal basis: Legitimate interest.
Transfers: Data processed in the EU.
Google Ads:
Purpose: Personalised advertising and conversion measurement.
Cookies: _gcl_au, gac, _gclid.
Legal basis: User consent.
Transfers: United States (Data Privacy Framework).
Meta Pixel (Facebook/Instagram):
Purpose: Personalised advertising and remarketing.
Cookies: _fbp, _fbc.
Legal basis: User consent.
Transfers: United States (Data Privacy Framework).
RECIPIENTS AND DATA TRANSFERS
Your personal data may be communicated to the following categories of recipients when necessary for the provision of our services:
- Real estate agents: For the management of buying, selling and renting properties.
- Notaries: For the formalisation of real estate transactions.
- Administrative agencies: For administrative and tax procedures.
- Architects and engineers: For renovation and construction projects.
- Construction companies: For carrying out works and renovations.
- Technology providers: Google LLC (Google Ads, Google Analytics), Meta Platforms Inc. (Facebook/Instagram Ads), Plausible Insights OÜ (Plausible Analytics).
- Other recipients: Financial institutions for financing management, insurance companies, property sellers or owners, public administrations when legally required.
INTERNATIONAL TRANSFERS
Some of our service providers are located in the United States:
- Google LLC: Transfers based on the EU-US Data Privacy Framework
- Meta Platforms Inc.: Transfers based on the EU-US Data Privacy Framework
These transfers have appropriate safeguards according to European data protection regulations.
RETENTION PERIOD
Personal data will be kept for the following periods:
- Enquiry data: 2 years from the last communication.
- Customer data: During the contractual relationship and 6 additional years for compliance with legal obligations.
- Tax and accounting data: 6 years from the end of the corresponding fiscal year.
- Advertising cookies: According to user settings (maximum 24 months).
- Remarketing data: 540 days (Google Ads) and 180 days (Meta Ads).
RIGHTS OF DATA SUBJECTS
Users have the right to:
- Access: Obtain information about whether we are processing your personal data.
- Rectification: Request the correction of inaccurate or incomplete data.
- Erasure: Request the deletion of your data when it is no longer necessary.
- Restriction: Request the limitation of processing in certain circumstances.
- Objection: Object to the processing of your data for reasons related to your particular situation.
- Portability: Request the transmission of your data to another controller.
To exercise these rights, you may contact:
- Email: info@solutions-mares.com
- Postal address: Plaza Explanada, 26, 4A, 07703 Mahón
COOKIE CONSENT MANAGEMENT
You can manage your cookie preferences at any time:
Browser settings: You can block or delete cookies from your browser
Cookie banner: When accessing our website for the first time
Google and Meta tools: You can manage ad personalisation on their respective platforms
SECURITY MEASURES
The controller has adopted the necessary technical and organisational measures to ensure the security of personal data and prevent its alteration, loss, processing or unauthorised access.
RIGHT TO FILE A COMPLAINT
If you believe that the processing of your data does not comply with current regulations, you can file a complaint with the Spanish Data Protection Agency (AEPD):
Spanish Data Protection Agency
C/ Jorge Juan, 6
28001 – Madrid
PRIVACY POLICY UPDATES
This Privacy Policy may be modified at any time. It is recommended to review it periodically. The date of the last update is indicated at the end of the document.
CONTACT
For any enquiries about this Privacy Policy, you can contact us:
Mares Solutions Menorca, S.L.
Plaza Explanada, 26, 4A, 07703 Mahón
Email: info@solutions-mares.com
Telephone: +34 623 933 631
Last updated: 28 August 2025
COOKIE POLICY
BASIC INFORMATION
Controller:
Mares Solutions Menorca, S.L.
CIF: B22509731
Address: Plaza Explanada, 26, 4A, 07703 Mahón
Email: info@solutions-mares.com
Telephone: +34 623 933 631
WHAT ARE COOKIES?
Cookies are small text files that websites store in your browser when you visit them. Cookies help improve your browsing experience, remembering your preferences and enabling website functionalities.
TYPES OF COOKIES WE USE
Technical Cookies
These are those that allow the user to navigate through the website and use the different options or services that exist on it. These cookies are necessary for the proper functioning of the website.
Analytics Cookies
These are those that allow the tracking and analysis of user behaviour. The information collected is used to measure website activity and to create user navigation profiles, in order to introduce improvements to the service.
Advertising Cookies
These are those that allow the effective management of advertising spaces and the personalisation of advertisements shown to the user based on their interests and browsing behaviour.
COOKIES USED ON OUR WEBSITE
DETAILED INFORMATION BY PROVIDER
Plausible Analytics
We use Plausible Analytics to obtain usage statistics for our website. This tool:
- DOES NOT use traditional cookies
- DOES NOT collect identifiable personal data
- DOES NOT track users across websites
- Is GDPR compliant without requiring explicit consent
- Respects visitor privacy
Legal basis: Legitimate interest
Transfers: Data processed within the EU
More information: https://plausible.io/data-policy
Google Ads
We use Google Ads to display personalised advertising and measure conversions. Cookies used:
- _gcl_au: Used by Google AdSense for advertising efficiency
- gac: Contains information related to advertising campaigns
- _gclid: Unique identifier for conversion tracking
Purposes:
- Interest-based personalised advertising
- Measuring conversions and campaign effectiveness
- Remarketing to users who have visited the site
Legal basis: User consent
Transfers: United States (Data Privacy Framework)
Duration: Up to 90 days
More information: https://policies.google.com/privacy
Meta Pixel (Facebook/Instagram Ads)
We use Meta Pixel for personalised advertising on Facebook and Instagram. Cookies used:
- _fbp: Facebook pixel for conversion tracking
- _fbc: Stores the Facebook click identifier
Purposes:
- Creating customised audiences for advertising
- Measuring conversions of ads on Facebook and Instagram
- Remarketing to users on Meta social networks
Legal basis: User consent
Transfers: United States (Data Privacy Framework)
Duration: Up to 90 days
More information: https://www.facebook.com/privacy/policy
INTERNATIONAL TRANSFERS
Some of our cookie providers are located outside the European Union:
Google LLC (United States):
Transfers based on the EU-US Data Privacy Framework
Standard contractual clauses as additional guarantee
More information: https://policies.google.com/privacy/frameworks
Meta Platforms Inc. (United States):
Transfers based on the EU-US Data Privacy Framework
Standard contractual clauses as additional guarantee
These transfers have appropriate safeguards according to European data protection regulations.
LEGAL BASIS AND CONSENT
Cookies that DO NOT require consent:
- Plausible Analytics: Based on legitimate interest, does not use traditional cookies or identify users
Cookies that DO require consent:
- Google Ads: All advertising cookies require explicit consent
- Meta Pixel: All advertising cookies require explicit consent
COOKIE AND CONSENT MANAGEMENT
How to Manage Your Consent
Cookie Banner:
When accessing our website for the first time, an informative banner will appear where you can:
- Accept all cookies
- Reject advertising cookies (keeping only technical and privacy-friendly analytics)
- Configure your preferences in detail
Modify Preferences:
You can change your cookie preferences at any time:
- Using the "Cookie Settings" link in the footer
- Contacting us at info@solutions-mares.com
Disable Cookies in Your Browser
If you prefer not to allow the use of cookies, you can configure your browser to reject them. Below, we provide links to instructions for the most common browsers:
- Chrome: Configure cookies in Chrome
- Firefox: Configure cookies in Firefox
- Safari: Configure cookies in Safari
- Edge: Configure cookies in Edge
Important note: When disabling cookies, some website functionalities may not work properly.
Additional Control Tools
Google Ads:
- Ad settings: https://adssettings.google.com
- Disable personalised advertising
Meta (Facebook/Instagram):
- Ad settings: https://www.facebook.com/ads/preferences
- Disable interest-based ads
CONSEQUENCES OF DISABLING COOKIES
When rejecting advertising cookies:
- You will still see ads, but they will be less relevant
- We will not be able to measure the effectiveness of our campaigns
- Your user experience may be reduced
When disabling all cookies:
- Some website functionalities may not work properly
- You will need to accept notices and preferences on each visit
- We will not be able to improve our website based on usage data
CONSENT VALIDITY PERIOD
Your consent for the use of advertising cookies is valid for 12 months. After this period, we will request your consent again.
COOKIE POLICY UPDATES
This Cookie Policy may be modified at any time. We recommend reviewing it periodically. The date of the last update is indicated at the end of the document.
CONTACT
For any queries about this Cookie Policy, you can contact us:
Mares Solutions Menorca, S.L.
Plaza Explanada, 26, 4A, 07703 Mahón
Email: info@solutions-mares.com
Telephone: +34 623 933 631
Last updated: 28 August 2025